AI Insights · Timothy · July 2023
Top 5 Film & Television Apps in the Middle East Q2 2023
Discover the performance trends of the top 5 film and television apps in the Middle East during Q2 2023, based on data from Sensor Tower.
The second quarter of 2023 saw significant activity in the Film & Television app category on a unified platform in the Middle East. Here’s a detailed look at the performance of the top 5 apps: Shahid - ﺷﺎﻫﺪ, stc tv, Netflix, Viu -Stream TV Shows & Serials, and Disney+.
Shahid - ﺷﺎﻫﺪ from MBC Group showed a varied performance in terms of weekly revenue, downloads, and active users. Weekly revenue peaked at approximately $1.5M at the end of March, with a slight dip mid-quarter, before ending June at around $1.3M. Weekly downloads saw a significant drop from 272K in late March to around 57K by the end of June. Active users also decreased from 1.05M in late March to 638K by the end of the quarter.
stc tv, published by Intigral International FZ-LLC, experienced steady weekly revenue, staying around $13K throughout most of the quarter, with a slight increase to $14K by the end of June. Weekly downloads showed a high of 169K in early April but dropped significantly to 30K by the end of June. Active users saw a decline from 174K in late March to 61K by the end of June.
Netflix maintained consistent weekly revenue, starting at $102K in late March and ending at $129K in late June. Downloads showed a steady increase, starting from 58K in late March and reaching 91K by the end of June. Active users remained strong, increasing from 1.79M in late March to over 2.09M by the end of June.
Viu -Stream TV Shows & Serials from Vuclip, Inc. had a modest weekly revenue, starting at around $5K in late March and ending at $7.7K by the end of June. Weekly downloads fluctuated, starting at 82K in late March, dipping to 29K in late May, and rising again to 62K by the end of June. Active users showed a slight decline from 464K in late March to 437K by the end of June.
Disney+ saw significant weekly revenue increases, starting at $168K in late March and peaking at $568K in early June, before stabilizing at approximately $393K by the end of June. Downloads were strong, starting at 65K in late March and peaking at 67K by the end of June. Active users showed an upward trend from 558K in late March to over 608K by the end of June.
These insights are based on Sensor Tower's data, providing a comprehensive look at the app performance in the Middle East. For more detailed insights, visit Sensor Tower.
